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Uber | Go—Get 2025

Go-Get is Uber’s moment to reconnect with the world, not as a tech brand, but as something made for everyday. This year’s creative direction focused on meeting people where they are, in the chaos, the calm, and everything in between.

Every touchpoint, from product to keynote, was designed to feel less like a launch and more like a cultural snapshot. It wasn’t about features. It was about presence. Showing up in the rhythm of real life, where Uber belongs.


Intro Video

To kick off Go-Get, we set the tone with energy and intention. The team created an opening film that made the case for Uber in the everyday — not just the big wins, but the errands, the off days, the in-between moments. Through a mixed media approach, we captured the full spectrum of real life, showing that Uber shows up no matter what the day holds.


Keynote Presentation

For the main event, we leveled up the keynote experience with a visual system built to do more than inform. Every slide was designed to tell a story, clarify a product, and reinforce the central idea of being made for every day, turning a traditional presentation into a cohesive, branded narrative.


Event & Activations

We extended the design system beyond the screen, bringing the idea to life at the Oculus in New York City. From in-person touchpoints to immersive installations, every detail was crafted to make “made for every day” feel tangible, turning a high-traffic transit hub into a living expression of the brand.

In-App & CRM

We brought Go-Go 25 into CRM and in-app with high-impact creative that flexed the event’s tone-of-voice and design system. Because yes, even in-app notifications deserve great art direction. Turns out, below the line was where a lot of the magic happened.