Wells Fargo Brand 2018 | Bake Sale

We had a chance to create a cute, quirky ad for Wells Fargo to advertise Zelle, a peer-to-peer payment competitor to Venmo and Square Cash. The media buy just happened to perfectly coincide with Girl Scout Cookie season too :).

P.S. The blonde girl with the glasses played Amabella Klein, Laura Dern's daughter, in Big Little Lies!

Art Director: Tu Phan | Copywriter: Aaron Gough | Creative Directors: Steven Rutter, Kim Baffi | Director: Phil Morrison