This is an oldie, but a goodie from my student days.
Fashion has long been the epicenter of the conversation surrounding ethical and sustainable production methods across the globe. Embracing the truly transparent sustainability which Organic by John Patrick holds at its core, we created an industry initiative allowing consumers to see easily, and reliably, exactly where and by whom their clothing is coming from. This is SourceCode.
Winner: Young Ones 2014, One Show Silver Pencil, Non-Traditional Advertising
Art Directors: Tu Phan, Steph Hayden, Haley Buchner | Copywriter: Ian Hill